Wine Industry Metrics   Please select:
May 2018 Data  -  Released on June 14, 2018
Off-Premise Sales Increase 2%; Sauvignon Blanc Rises 7%
Off-premise sales through multiple-outlet and convenience stores in the four weeks ended May 20 totaled $656 million, market research firm IRI reported. This was up 2% versus a year earlier, while case volumes were flat at 8.3 million. Activity kept 52-week sales 2% above a year earlier at $8.9 billion. Sauvignon Blanc saw consumers trade up in the latest 52 weeks, with top-end wines posting the strongest growth. Varietal sales totaled $623 million in the period, up 7% from a year ago.
Off-Premise Sales IRI Channels » Month   12 Months  
May 2018 $656 mil
$8,931 mil
May 2017 $645 mil $8,713 mil

Off-premise sales totaled $656 million in the four weeks ended May 20, up 2% versus a year ago.


IRI reported case volumes of 8.3 million in the four weeks ended May 20, even with a year ago.


The single most popular segment for Sauvignon Blanc consumers is $8-$10.99 a bottle, followed by wines at $11 to $14.99 a bottle.


Sauvignon Blanc consumers traded up over the past year, resulting in 16% growth for wines in glass packaging at $25-plus a bottle, and box wines at $4.50-plus per 750 ml. The lowest-priced wines in glass packaging and boxes saw sales decline.



About IRI Channels

Sourced from Chicago-based IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

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