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October 2018 Data  -  Released on November 15, 2018
Red Varietals Grow as Off-Premise Sales Flatten
Off-premise sales through multiple-outlet and convenience stores in the four weeks ended Oct. 7 rose 1% to $650 million, market research firm IRI reported. Sales in the latest 52 weeks increased nearly 2% to approach $9 billion. Cabernet Sauvignon is the top red varietal, with sales approaching $1.8 billion in the 52 weeks ended Oct. 7. Red blends and Pinot Noir followed with sales of $765 million and $741 million, respectively. All three gained ground versus Merlot, Malbec and Zinfandel.
Off-Premise Sales IRI Channels » Month   12 Months  
October 2018 $650 mil
$8,990 mil
October 2017 $642 mil $8,840 mil

Off-premise sales totaled $650 million in the four weeks ended Oct. 7, up 1% from a year ago.


IRI reported case volumes were flat, declining less than 1% to 8.2 million in the four weeks ended Oct. 7.


Cabernet Sauvignon is the top red varietal sold through off-premise, followed by red blends and Pinot Noir. All three saw sales grow versus a year ago in the 52 weeks ended Oct. 7, while the other top red varietals saw sales decline.




About IRI Channels

Sourced from Chicago-based IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

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