Wine Industry Metrics   Please select:
November 2018 Data  -  Released on December 15, 2018
$60-plus DtC Shipments Strong in November
November direct-to-consumer (DtC) shipments were flat versus a year earlier at $416 million, Wines Vines Analytics/ShipCompliant by Sovos reported. Volumes slipped nearly 1% to 797,451 cases, contrasting with strong growth after the October 2017 wildfires. The market remained strong, with $60-plus bottle shipments totaling $1.4 billion in the latest 12 months, up 29% from a year ago. Cabernet Sauvignon, red blends and Pinot Noir were the top three varietals, representing 83% of segment value.
Direct-to-Consumer Shipments » Month   12 Months  
November 2018 $416 mil
$2,981 mil
November 2017 $417 mil $2,659 mil

DtC shipments totaled $416 million in November, even with a year ago.



DtC volumes slipped almost 1% in November versus a year ago, totaling 797,451 cases.


DtC shipments of $60-plus bottles in the latest 12 months rose 29% from a year ago to $1.4 billion. The top varietal by value in the price segment was Cabernet Sauvignon at $678 million, followed by red blends and Pinot Noir. Pinot Noir was the second most-shipped varietal after Cabernet Sauvignon by case volume.



Download the Wines & Vines/Ship Compliant 2018 Direct to Consumer shipping report »
Related Articles:
High-Priced Red Blends Hot in DtC
DtC shipments up 22%, U.S. wine sales rise 5% in latest Wine Industry Metrics report
Sonoma Sees Strong Sales as Growth Plateaus
DtC shipments rise, cans and premium box wines emerge as dynamic segment
Wine Sales Grow as Consumers Trading Up
Sauvignon Blanc exemplifies trend of consumers willing to spend more for wine
Northwest Wines Drive Strong Sales
Oregon and Washington wines claiming larger shares of off-premise and DtC sales
Robust Sales for Premium, Small-Production Wines
Latest Wine Industry Metrics Report finds smaller wineries enjoying strong sales