St. Helena, Calif.—Elizabeth Vianello is the new director of BRAND Napa Valley winery on Pritchard Hill. Vianello is a 25-year veteran of the hospitality and food and beverage industry and joins BRAND from Alejandro Bulgheroni Estate in Napa Valley where she held the position of estate director. Vianello will work with BRAND owners Ed Fitts and Deb Whitman in overseeing day-to-day operations and developing the winery’s hospitality program.