02.28.2012  
 

Dangerous Wines Launch in Pennsylvania

Reality show star teams with Tamanend Winery to benefit charity foundation

 
by Hudson Cattell
 
dangerous wines
 
Russell Newberry, star deck boss on the “Deadliest Catch” (left), poses with a fan Saturday during a party to celebrate the launch of Dangerous Wines.
Lancaster, Pa.—“Life on the Edge” is the motto of Dangerous Wines, a new brand launched by a reality television star in collaboration with Tamanend Winery. On Feb. 25, more than 500 people visited the Lancaster winery to taste Dangerous Wines—Dangerous Red, Dangerous White and a wine-based Dangerous margarita.

The Dangerous brand was created by Larry Jamerson, president and CEO of Dangerous Wines LLC, with Russell Newberry, star deck boss of the hit TV show “The Deadliest Catch.” The duo’s goal was to support charitable and military organizations through a foundation that gives to wounded veterans and first responders who are in need; abused children and families with Alzheimer’s patients.

In October 2011, Jamerson and Newberry were looking for a winery to produce their wines and met Linda Jones McKee, one of the owners of Tamanend Winery (and co-editor for the Wine East section of Wines & Vines), at a wine and food show in Philadelphia. On Jan. 1, Tamanend became the exclusive producer of Dangerous Wines.

“We’re pleased to be a part of a project that will offer customers exciting wines of wide appeal and excellent value, and also support charitable organizations that are helping veterans and first responders,” McKee said. “It’s important to make good wines, but it’s equally important to reach out to help others who are in need.”

Tamanend’s winemaker and co-owner Richard Carey (also a Wines & Vines contributor) noted that the three wines currently for sale are all available in 750ml glass bottles, and the margarita also is sold in a 3-liter octagonal box.

“We’re looking at adding a Dangerous reserve red, a Dangerous reserve white and possibly a Dangerous Port—and we may switch to innovative packaging for the wines, possibly using plastic bottles.”

Dangerous Wines LLC first will put the Dangerous line and other Tamanend labels on shelves in Pennsylvania and New Jersey, to be followed soon by Delaware, Maryland and Virginia. The ultimate goal is to make Dangerous Wines a nationwide brand.

Several marketing projects to promote the Dangerous Wines brand are in the pipeline. Jamerson plans to hire a “Dangerous chef” to create recipes using the wines for a TV segment on the Food Network.

Veterans and military musicians sought
Also in the works is a charitable CD project to benefit homeless veterans. Called “Freedom Gives Back,” the Dangerous Wines CD will give singer/songwriters currently or previously in the military an opportunity to help less fortunate veterans while showcasing their own talents. All songs must be submitted by Memorial Day; the CD is scheduled for release July 4. Details are available on the Dangerous Wines website.

Tamanend Winery is an alternate-proprietorship winery that produces its own wine and works with other commercial wineries to improve wine quality, solve production issues and/or package their products in bottles or bag-in-box format.

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