Wine Packaging Awards Still Open

Wineries can send entries for design awards until March 23

by Jane Firstenfeld
scandanavia u.s. wine sales
There’s still time to enter a wine into one of five categories of the upcoming wine packaging contest. During the Wines & Vines Wine Packaging Conference on Aug. 9, attendees will vote for the “peoples’ choice” winner.

San Rafael, Calif.—Due to increased interest in its annual design competition, Wines & Vines extended the deadline for submissions until March 23. For details, visit wvpack.com.

Now an established fixture of the annual Wines & Vines Packaging Conference that will take place Aug. 9, the competition has grown in influence during the past four years, bringing attention to wine industry designers and suppliers and calling out innovative packaging trends.

Entry categories include:

• Classic Format: Traditional glass bottle formats, judged on visual appeal, design functionality, appropriate utilization of classic bottle format.

• Alternative Format: Cans, boxes, bags, plastics. Judged on functionality and creative use of the format.

• Luxury Package Design: For wines retailing at $40-plus designed to succeed on high-end restaurant wine lists and fine wine shops. Quality of packaging materials included in judging criteria.

• Package Redesign: For designs introduced to the market between March 2, 2016 and July 31, 2018. Entries must include previous and new packages.

• Series Design: Two or more pieces comprising a cohesive whole for the brand.

Primary judging will be performed by a panel of industry professionals, including designers, retailers and academics. Entries are stored in a secure space prior to judging, according to Wines & Vines graphic designer Rebecca Arnn, who is curating the competition.

Judges will vote independently. Arnn noted that each brings a different perspective on what makes a strong package. At the retail level, for instance, legibility is key.

This is Arnn’s third year of involvement. She said that last-minute entries are typical, and that interest is on par or ahead of last year’s competition. Currently, the Classic category is running ahead of Alternative entries.

The judging panel will decide on Gold through Bronze awards for each category, as well as Best in Show. But attendees at the WVPack event will participate as well, viewing and voting for their top choices from among the judges’ picks to determine People’s Choice awards.

All award winners will be announced at the conference, which will be held Aug. 9 at the Lincoln Theater in Yountville, Calif.

Prizes include a trophy, certificate, recogntion on the conferernce website and editorial coverage in the October issue of Wines & Vines magazine. And of course, bragging rights.

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