07.11.2016  
 

Wine Packaging Design Entries Due July 22

Packaging suppliers and wineries invited to compete for innovation and most shelf appeal

 
by Kate Lavin
 
wine wines & vines packaging design awards
 
Wendy Rose (from left) of UnionPack and Dan Wilson of St. Supéry accept the award for Most Innovative Packaging at the 2015 Wines & Vines Packaging Conference. Sara Nelson (right) accepts the award for Best Overall Package. The number of categories has been expanded for the 2016 contest, which is also open to winery submissions.
Yountville, Calif.—Following on the success of the inaugural Packaging Design Awards last summer, Wines & Vines has opened the competition to both suppliers and wineries this year and extended the entry deadline to July 22.

Wineries across North America are eligible to submit one entry for each of their wine brands. To be considered, bottles, cans, bag-in-box formats and other submissions must be available for purchase and have been produced between Aug. 1, 2014 and July 31, 2016.

A jury of professionals including winemakers, wine marketers, wine media and design specialists will choose the Most Outstanding Wine Package from among the winery submissions.

“Our professional judges will be assessing each package for marketability, creativity, functionality and other important criteria,” said Jim Gordon, editor of Wines & Vines. “This is the only judging of its kind in the wine industry. We are looking first and foremost at the wine packaging design, and not just adding design to a wine tasting competition.”

Wine packaging suppliers also are invited to submit packages for judging in one of two categories: Most Innovative Package and Most Shelf Appeal.

The categories have been modified slightly since 2015, when packaging supplier UnionPack submitted the winner in the Most Innovative Packaging category: a small-lot brandy produced by St. Supéry Estate Vineyards & Winery. UnionPack’s clear nylon medallion created the appearance that the Contessa spirits bottle from Bruni Glass was created from a custom mold. The award for Best Overall Package went to Sara Nelson of Sara Nelson Designs, who submitted the 2011 Cabernet Sauvignon package she designed for Sunshine Valley Vineyards.

The top 25 submissions from the winery and supplier categories will appear at the Wines & Vines Packaging Conference taking place Aug. 17 at the Lincoln Theater in Yountville, where they will be judged by paid attendees, and the package receiving the most votes will take home the People’s Choice Award.

Other features of the all-day event include educational sessions about how packaging influences retail purchases, how Michael David Winery leveraged its packaging to become a 600,000-case wine seller, bottling tips from professionals at The Wine Group and Trinchero Family Estates, a comparative tasting between wine sealed in traditional packaging and wine from the same producer packed in alternative formats.

Visit wvpack.com to see a full schedule and register as well as get details about the second annual Wines & Vines Packaging Design Awards.

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