06.14.2016  
 

Wine Packaging Design Awards Expand

North American wineries invited to enter their packages by July 15

 
by Tina Vierra
 
wines & vines packaging conference design competition
 
Attendees and exhibitors survey submissions to the 2015 Wines & Vines Packaging Competition in Napa, Calif. Photo: Barbara Summer

San Rafael, Calif.—The Wines & Vines Packaging Design Awards are expanding this year, accepting entries from all interested North American wineries. Wine packages will be judged by a panel of wine and design industry professionals, and awards will be presented at the third annual Wines & Vines Packaging Conference on Aug. 17.

The deadline for entries is July 15. In its first year, the awards included packages entered by wine industry suppliers who produced them for winery clients. This year the call for entries has expanded, and any winery or supplier may enter a package they have produced.

Eligible packages can be a bottle, box, can, keg or other type of container. The package must contain wine and must be or have been publicly available for sale between the dates of Aug. 1, 2014, and July 31, 2016, since the awards are for current packages.

On the supplier side, the judging invites both the most appealing and the most technically innovative packages. The technical innovation category will highlight the points of interest in each entry that best serve the wine’s style goals, freshness preservation, serving size, ease of use by consumer, bottling/filling needs or oxygen requirements.

Packages will be examined by a jury of veteran designers, winery executives, packaging experts, wine retailers and other wine professionals.

The 25 finalist packages in each category also will be displayed at the Wines & Vines Packaging Conference on Aug. 17 in Yountville, Calif., where attendees will vote in the People’s Choice Award for these finalists. Awards for the package judged to have the most shelf appeal, the most technically innovative package and the People’s Choice Package will be announced and presented at the conclusion of the conference.

In addition to targeted exposure, bragging rights and a trophy, the winning entries will be featured in the October issue of Wines & Vines and on winesandvines.com. For more details, contest rules and entry forms, visit wvpack.com and click on “Design Contest.”

 

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