June 2013 Issue of Wines & Vines

Using Third-Party Providers to Grow Wine Sales

by John Trinidad, Dickenson, Peatman & Fogarty, Napa, Calif.
practical winery vineyard
There are a number of online marketing tools to help wineries tap into the rapid growth of direct-to-consumer sales. Third-party marketers, also referred to as third-party providers (TPPs), for example, offer winer…

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