Grass Valley, Calif.—The Association of Zinfandel Advocates & Producers (ZAP) was awarded a specialty crop block grant in the amount of $256,291 from The California Department of Food and Agriculture (CDFA). The funds will support the association’s launch of a campaign called: “Zinfandel: Stories of America’s Heritage Grape.”

“This grant will give us the opportunity to expand Zinfandel's appreciation and reach,” said Rebecca Robinson, executive director of ZAP in a statement. “The project will utilize a compelling mix of video and the latest technology to connect with millennials through social media platforms. Combined with wine tasting and educational events that will be developed throughout California.”