St. Helena, Calif.—Vineyard 29 hired Eric Guerra as the winery’s new chief sales and marketing officer. Guerra has more than 15 years of experience managing luxury tier wineries and wine brands, most recently at Terravant Wine Company in Buellton, Calif., where he served as chief sales and marketing officer for nearly eight years. In his new role, Guerra will oversee all aspects of sales and marketing for Vineyard 29, working closely with owners Chuck and Anne McMinn.