Davis, Calif.—The Confucius Institute and Global Affairs at the University of Californa, Davis are hosting a full-day conference to examine the evolving wine import market in China. Experts will explore ways to promote California wines in the unique Chinese market and share insider tips they have learned along the way.

The panel of speakers has both research data and hands-on experience in that market and hail from California, France, China and Australia. They will address recent market changes, brand development, the appearance of informed consumers, the very different distribution systems, the emergence of local competition and the necessity of a digital brand presence in China. Conference registration is $75 for the general public, $50 for UC Davis employees and $25 for students. Registration includes lunch as a well as a reception at the end of the day.

Speakers include:
• Christopher Beros, of the Wine Institute of California: Historical overview of the wine market in China
• Justin Cohen, Ehrenberg-Bass Institute for Marketing Science at the University of South Australia: How California wine brands can grow in China
• Lefa Teng, Jiangnan University, Wuxi, China: Building a brand in China
• Pascal Durand, University of Burgundy: The appearance of bona fide domestic competition
• Jim Boyce, the Grape Wall of China: The rise of the Chinese consumer
• Adam Ivor, Gliding Eagle: The DTC route and digital media presence
• Michael Paar, Wente Vineyards: The Chinese distribution system

The presentations will be followed by a panel discussion lead by
• Darrell Corti of Cort Brothers Grocery and WineMerchants in Sacramento, Calif.

For more information or to register visit: http://confucius.ucdavis.edu/wine_to_china/index.html