News Briefs California
Terravant to deploy wine ambassadors
Buellton, Calif.—Terravant Wine Co. is set to deploy “brand ambassadors” to promote the company’s portfolio of private-label wine brands. The four new ambassadors will run tastings in retail locations. “Our brand ambassadors will bring the tasting room experience to consumers while they are doing their weekly grocery shopping,” said Jacquie Pfyl, Terravant’s trade marketing manager. Based in California’s Central Coast, Terravant is a dedicated private-label company that creates wine brands for grocery stores, bars restaurants and corporate clients.
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