News Briefs California
Guarachi acquires Parker Station Brand
Woodland Hills, Calif.—Guarachi Wine Partners in Woodland Hills, Calif., acquired Parker Station, a Central Coast Pinot Noir brand previously owned by Fess Parker Winery & Vineyard in Los Olivos, Calif. According to a statement announcing the deal, Guarachi Wine Partners’ sales team will represent the brand, develop marketing campaigns and secure national distribution to increase brand awareness and sales volume. The wine will continue to be produced by Fess Parker winery for a period of five years.
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