Marketing Matters

 

How to Engage Millennials

April 2009
 
by Kate Lavin
 
'Millennial' was the No. 1 buzzword at the Unified Wine & Grape Symposium this year, and the topic on everyone's mind was how to reach the tech-savvy generation. According to a study presented by Wine Market Council president John Gillespie, nearly half of millennials surveyed say they consumed more wine in 2008 than they had the year before, and their consumption continues to grow, even as the industry's overall sales volume slows.
 

 
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