Marketing Matters

 

New Websites Increase Direct Sales Prospects

May 2008
 
by Tina Caputo
 
Winery direct sales
 
Online wine sellers are exploring different business models that cater to tech-savvy wine drinkers and generate business and name recognition for smaller wineries.
 
For my column in the June 2007 Wines & Vines issue, I highlighted the sales benefits of one-deal-per-day websites such as wine.woot.com and radcru.com. Since that story ran, new websites have entered the game, mainly in the "multiple-winery marketplace" category. Some take orders on behalf of participating wineries and ship the wines themselves, while others simply act as links to winery websites or retailers.
 

 
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