Marketing Matters

 

Retain Members With Creative Club Events

April 2008
 
by Tina Caputo
 
Wine Club
Hiring a caterer for wine club events can take the pressure off winery staff and provide fresh ideas, like this "Asian Street Food" festival catered by Wine Country Chefs.
 
With thousands of wineries across North America competing for customers, it's no longer enough to invite wine club members to the occasional winemaker dinner. Chances are, the winery down the road is doing the same thing--and maybe a lot more--for its members.
 

 
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