Marketing Matters

 

The 'Old-Vine' Dilemma

February 2008
 
by Tina Caputo
 
Old-Vine Dilema
Three iconic old vine Zinfandel brands sourced from vines planted as long ago as 1884.
 
The term "old-vine" has long sparked debate within the wine industry. Some say the term should be left in its current, unregulated state--after all, who wants more labeling rules? Others argue that without a legal definition, the term is reduced to meaningless marketing babble, like "reserve" and "vintner's select."
 

 
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