Marketing Matters

 

Winery Podcasts Can Boost Sales

December 2007
 
by Tina Caputo
 
As a follow-up to last month's column on podcast advertising, I'd like to highlight another podcasting option: producing your own. Instead of sponsoring someone else's program, you can create one that fits your particular needs and interests. Website visitors can either click "play" to hear the program through their computer speakers, or download the podcast to an MP3 player for on-demand listening.
 

 
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