Marketing Matters

 

Podcast Advertising: E-Media's New Wave

November 2007
 
by Tina Caputo
 
Podcast Advertising: E-Media's New Wave
Hosts Leigh Older, Brian Clark and Jay Selman (left to right) taste and talk on GrapeRadio
 
Now that everyone's up to speed on the Internet and blogs (you are, aren't you?), it's time to explore new ­techie territory. While websites and electronic newsletters are great vehicles for promoting your wines at very little cost, it's sometimes necessary to take that extra step: advertising. Yes, I know: The big wine magazines are too expensive for most small wineries, television is even more cost-prohibitive and radio, while affordable, tends to reach a general, rather than a targeted, audience. That's why forward-thinking marketers are turning to alternative media options, like podcast advertising.
 

 
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