Marketing Matters

 

Product Placement: Make Your Wine A Star

April 2006
 
by Deborah Grossman
 
Product Placement: Make Your Wine A Star
He's a fan. "Prison Break" star Rockmond Dunbar chose Clos du Val wines for his birthday party, and told the world about it.
 
Imagine turning on the TV and watching your wine being poured by a trend-setting actor on "Sex and the City" or "Freddie." Or how about a bottle shot of your top vintage in "Meet the Fockers" or "Something's Got to Give?"
 

 
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