Marketing Matters

 

How to Set Up a Media Sample Program

September 2007
 
by Tina Caputo
 
Everyone knows that reviews and ratings help sell wine. But with hundreds of wine writers across the country--not to mention a growing legion of wine bloggers--which ones should you target for sample mailings? This decision is particularly important for wineries with limited production and distribution. Is it better to cover all the bases, or to hand-select a smaller number of recipients for each new release?
 

 
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