Marketing Matters

 

Tasting Room Strategies For Small Wineries

June 2006
 
by Laura Holmes
 
Tasting Room Strategies For Small Wineries
The smiling faces of the tasting room staff greet 25,000-30,000 visitors each year at Oregon's Argyle Winery.
 
Whether a tasting room is set among lush vineyards or in a downtown storefront, attracting visitors is a priority for every winery. For smaller wineries that fly below the tourist radar and have limited advertising budgets, it's even more important. Through a variety of techniques--from word-of-mouth marketing to selecting the right merchandise--lesser-known wineries can effectively attract and retain a strong visitor base.
 

 
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