Marketing Matters

 

What's so Bad About Sweet Wine?

October 2006
 
by Mark Fisher
 
Sweet wines
At the 2006 Ohio Wine Festival, Ohio winemakers sold $204,000 worth of bottled wine--almost 70% had 3% residual sugar or more, attesting to the endurance of America's collective sweet tooth.
 
Parker Carlson, owner and winemaker of Carlson Vineyards outside Palisade, Colo., just loves to hear customers in his winery's tasting room walk in and proclaim, "Oh, I only drink dry."
 

 
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