Marketing Matters

 

One-Wine-Per-Day Websites Build Sales

June 2007
 
by Tina Caputo
 
David Studdert
David Studdert, managing director of Wine Country Connect, selects wines and handles fulfillment and logistics for Texas-based wine.woot.com, which sells "packs" of wines from a single winery each week.
Photo: Courtesy of Sonoma Index Tribune
 
Most small-production winery owners have realized that the Internet can be an essential sales tool, and are taking steps to drive consumer traffic to their winery websites. While this is certainly a good strategy, a new breed of wine-sales website offers a cost-effective way for wineries to expand their online reach beyond their own home pages.
 

 
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