Marketing Matters

 

Is it Time to Join the Club?

November 2006
 
by Laura Ness
 
Many small and used-to-be small wineries have reaped significant benefits from selling their wine to third-party club managers, who then ship it out to their growing lists of connoisseurs, thirsty for more exposure to wines that are not in broad distribution. There are a bazillion of these clubs, it seems. How do you choose? Or, more importantly, how do you become chosen?
 

 
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