Marketing Matters

 

Tips for Selling Wine Directly to Retailers

May 2007
 
by Tina Caputo
 
For small wineries in states like California and Washington, selling directly to retailers is not just an elusive dream, it's a legitimate option. While many states still do not allow direct-to-retail sales, opportunities are increasing (see box below). Direct selling can be beneficial to boutiques and start-ups by allowing them to keep profits that would normally go to distributors, and it gives them a chance to hand-select the retailers that sell their wines.
 

 
The full content of this article is available for subscribers to the print edition of Wines & Vines magazine. Subscribe now and get instant, online access to the full content of Wines & Vines magazine!
 
Currently subscribed users please log in at the top of this page.
 
SEE OTHER EDITIONS OF THIS COLUMN » CURRENT COLUMN ARTICLES ยป