Marketing Matters

 

Millennial Marketing: Beyond Names and Labels

January 2007
 
by Tina Caputo
 
There's been a lot of discussion lately about the need to market wine to adult Millennials (loosely defined as those born after 1981). By way of various industry studies and conference presentations, wine marketers have been repeatedly warned not to ignore this generation, and the message is starting to sink in.
 

 
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