Marketing Matters

 

All-American Wine Lists Highlight Small Producers

February 2007
 
by Tina Caputo
 
For the October issue of Wines & Vines, I asked five of the nation's top restaurant wine directors to describe their lists, from the number of selections to varietals and regions. I was a bit surprised to learn that the percentage of American wines offered on their lists ranged from just 10% to 30%. Even the San Francisco restaurant--just a one-hour drive from the Napa Valley--devoted 80% of its list to non-U.S. wines.
 

 
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