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Fire Relief Donations Continue from Wineries, Industry Suppliers

January 2018
by Andrew Adams

Napa, Calif.—Wine companies continue to donate money to assist the victims of the Northern California wildfires started in October. Duckhorn Wine Co. donated $300,000 to Habitat for Humanity of Sonoma County; Gloria Ferrer Caves & Vineyards donated $50,000 to the Redwood Credit Union North Bay Fire Relief Fund; Truett Hurst raised $16,400; Fantesca Estate & Winery donated $10,000, and Free Flow Wines and Luna Vineyards raised $8,000 for the Napa Valley Community Foundation.

A Dec. 7 wine auction by the California State Society in Washington, D.C., raised $268,000 for the North Bay Fire Relief Fund. More than 90 wineries in the Paso Robles AVA raised $117,687 for community foundations in Napa, Sonoma and Mendocino counties. Duckhorn had sought to raise $250,000, but the company’s pledge to donate 100% of all tasting room fees from Duckhorn Vineyards, Paraduxx and Goldeneye as well as employee donations and contributions by parent company TSG Consumer Partners pushed the total higher. “Even before the fires, housing was the single most critical need in our community,” Duckhorn Wine Co. president and CEO Alex Ryan said in a statement. “Now, with more than 6,000 homes lost throughout wine country, this need is more urgent than ever before.”

Gloria Ferrer also donated 100% of all tasting room fees, $1 from every bottle purchased at the tasting room, online or by phone, and Freixenet USA matched employee donations by a 2:1 margin. “When everyone comes together for a common cause, it demonstrates just how strong we all can be,” Freixenet USA president Tom Burnet said in a news release.

On Oct. 28, More than 650 people attended Truet Hurst’s 10th anniversary celebration, which the company turned into a fundraiser for fire victims. The event raised $16,400, which the company donated to the North Bay Fire Relief Fund. “We wanted to do something to help immediately, so we shifted our event’s focus to supporting the community,” said Phil Hurst, CEO and co-founder of Truett Hurst, in a statement. “The fires were not quite at 100% containment, but attendance was strong. We were very touched by how many guests came from out of town to support Sonoma County.”

Fantesca Estate & Winery pledged to donate 25% of sales from its 2014 All Great Things “Hope” red blend and raised $5,000, which was matched by winery owner Susan Hoff. The winery donated $10,000 to the Napa Valley Community Foundation. “We’re proud to support the Napa Valley Community Foundation and their ability to help several thousand families that have been impacted in recent weeks,” Hoff said. 

Wine kegging provider Free Flow Wines held a fundraiser with Luna Vineyards in Napa Valley on Dec. 3. From ticket proceeds, a silent auction and wine purchases, the event raised $8,000, and Luna Vineyards will donate 10% of all bottle sales through the end of the year in the hopes of raising the total to $10,000.

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