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The Fableist Wins Best in Show at Packaging Design Awards

September 2017
by Wines & Vines Staff

Yountville, Calif.—The Fableist Wine Co., a 3,000-case winery from Paso Robles, Calif., won the Best in Show prize Aug. 16 at the third annual Packaging Design Awards. TV personality Leslie Sbrocco announced the winners of five juried categories plus the People’s Choice Award at the close of the Wine Packaging Conference organized by Wines & Vines.

Five judges representing wine retail, wine media and design selected winners in five categories. The judges awarded the Best in Show distinction to their favorite gold medalist.

Encore Glass of Fairfield, Calif., submitted six bottles of The Fableist for the Best Series Package Design category. The panel of judges appreciated The Fableist’s detailed drawings and the fables on each bottle.

The Alternative Format category was open to any packaging not in a regular glass bottle. Entries included cans, boxes, pouches, cartons and more. Packages were judged on their visual appeal, design functionality and creative utilization of the alternative packaging format.

The gold medal went to Element Cellars of Angwin, Calif.; silver to Earth Wise by Delicato Family Vineyards, and bronze to Tangent Winery of San Luis Obispo, Calif.

The Classic Format category had the most entries and ranged from small boutique wineries to large producers. Classic format entries were judged on visual appeal, design functionality, appropriateness for price segment and creative utilization of the classic bottle format. The winners were gold: Cooper & Thief Cellarmasters, entered by Bruni Glass of Fairfield, Calif.; silver: Odd Lot by Scheid Family Vineyards of Salinas, Calif., and bronze: V. Sattui of St. Helena, Calif. for its 15-year Port.

The Luxury Design category was open to any wine packaging format that retails for $50 and above. Packages needed to be designed to compete against luxury wines on high-end restaurant wine lists and in fine wine shops. The winners were King Estate (gold), entered by Affinity Creative Group of Mare Island, Calif; silver: OneHope, entered by Unionpack of American Canyon, Calif., and bronze: LA VITA by Bargetto Winery of Soquel, Calif.

For the Redesign category, judges reviewed original and redesigned packages side by side. Sterling Vineyards won the gold medal for its 25th anniversary bottle; August Ridge of Creston, Calif., took the silver, and Galen Glen of Schnecksville, Pa., entered by 3Seed Marketing, won bronze.

Entries to the Series Design category consisted of two or more pieces created to work together. The gold medalist was Fableist Wine Co., entered by Encore Glass of Fairfield, Calif.; silver: Omen Wine entered by Atlas Wine Co. of Napa, Calif., and bronze: House Wine, entered by Precept Wine of Seattle, Wash.

Wines & Vines Packaging Conference attendees selected the 40th anniversary bottle by Raymond Vineyards for the People’s Choice Award.

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